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[–] 5 points 10 months ago

I do think they helped to widen what corporations thought was possible. Kind of what Starbucks did to coffee. Prior to Starbucks, most Americans probably confined themselves to Folgers.

I see similar ideas pop up - Tokyo Joe's, Noodles & Company, Garbanzos, Illegal Petes.

They might not be everyone's thing, but at least restaurants geared toward finding a fast, reasonably-priced lunch started to move beyond the burger joint or the subway shop...I think all of these started in Colorado, probably (?) influenced by Chipotle.

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