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The Pronoun that Matters is "We" ^_^
(hexbear.net)
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the mythology has become that this ad in particular was one of the main reasons Harris lost. It seems like Democrats liked the ad more than any hypothetical republican voters because I don't remember the chuds talking much about it.
Depending on which polling you read it was either the most impactful poll of the last election cycle (so says a Dem super PAC) or negligible on changing voting preferences but still negatively impacted acceptance of trans people (so says GLAAD).
Of course both those sponsoring organizations have their own vested interests in reaching those conclusions