This writer seems to be missing the point. The point was not what HitchBOT was. By creating HitchBOT, its makers invited the world to play pretend with them: to pretend (for entertainment purposes!) that HitchBOT was a whimsical hitchhiker in need of aid, and to collectively see how far the participants in this game could get it. Destroying HitchBOT selfishly ended the game for everyone else.
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