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this post was submitted on 18 Jul 2025
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Technology
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It feels pretty silly to protect UI design to that extent. It's as if I started designing a website for a client, someone passing by took a screenshot and showed someone my design. Then I sue that person for... not keeping design secrets? I dont understand how apple can prove any damages besides maybe being owed the ad money on that video. And even that is a stretch, and not worth the lawyers' time in my opinion.
Apple's whole business model is creating hype around their products. And if this hype is preemptively damaged by leaking secrets that would otherwise feed the hype, they clearly are negatively affected by this. I don't say any of this is good, that's just their business model. And capitalism of course...
However, in this case here the youtuber imo didn't really reveal the product itself, but only a mockup version. Shouldn't that be even beneficial to Apple? I'd think creating all this buzz around the "leak" is just one way to try to get more hype going for them.