While it’s true there’s a lot of that, AWS just dominates the cloud, and many of our own tech companies here in Canada use AWS, Azure, and Google Cloud, not because they’re cheap, but because they have good uptime guarantees, security guarantees, easily allow you to deploy worldwide and provide fast access to customers almost everywhere (especially major markets like the EU and Asia), and provides companies access to a large talent pool who know how to use these systems. You’d be hard-pressed, as a business owner and/or CTO, to use other options and handle all those downsides yourself, slowing down your ability to do business. The only other potential non-US alternative here is probably Alibaba, but they’re not even close to being considered competition internationally.

Aside from Apple, the big tech companies down south are big and hard to displace not because of what most people know them for, but because of this large arm of software infrastructure that basically serves as the literal backbone of the consumer-side of the Internet.

And for those who think that we can just build that infrastructure ourselves, take note that these companies have been doing this for at least a decade, and spent billions and probably trillions doing this in the US and abroad. AWS itself claims that between 2011 and 2022, it invested $108.9 billion in USD, just within the US alone, and they have data centres in many parts of the world. Not discouraging anyone, but you have to think about where that kind of money has to come from.