It's clear that game developers are going to lobby this thing and hard. It can't be a "grassroots" movement anymore hoping on the support of some big names out of the kindness of their heart. It needs some "professionalisation". It can't just be "Ross and his invisible army will handle it" anymore.

• a website with
  • a list of public names supporting the movement e.g "supported by these companies 'Game developer A', 'Game Developer B', 'Preservation Group A', 'Preservation Group B', 'X number of individuals from country A', 'Politician A', 'Politician B', yada yada yada"
  • the representatives of the movement (not just Ross, but those on the names of the initiatives and so on)
  • a "how do I get involved" section
    • ways to donate and where the money is going
    • how to join internally (a private forum or group)
    • material to spread if not on the inside like links, images, and videos
    • calls to action
    • whatever else you come up with
• coordination and a game plan
  • who is doing what with whom and when
    • Member is talking Game Preservation company for sponsorship
    • Member is coordinating with community to have a protest in front of UK parliament on some date
    • Member is having a meeting with Members of Parliament to get support
    • and so on
  • a group of designers and artists making content for the movement
  • publicly available research to refute existing and possible claims made by lobbying groups and naysayers