Technology
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This is still the major benefit over old cable services. It is trivial to cancel. You can cancel right after signing up again and ride out the month. Not so much with old cable packages.
I think many people are afraid that they’re always going to find content they want is on a service they just let lapse. That isn’t even a big deal, just renew it then, but if it isn’t then you save money.
Disney makes it a little more enticing because their bundle is cheaper than Hulu or Disney Plus on their own, but if all the stuff you watch on a month is on Hulu then you’re not saving anything by keeping the unused Disney sub.