Premier League television viewing figures on Sky Sports were down 10% last season, with the lack of jeopardy in the title race and relegation believed to be behind the reduction.

Liverpool wrapped up the title on 27 April this season, while Ipswich Town followed Southampton and Leicester City in being relegated to the Championship the day before.

That has been blamed on the title race being settled early and no compelling relegation narrative at the other end of the table.