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Tumblr used to be fun
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this post was submitted on 03 Jun 2025
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Because people see the picture and think "What in the world why does that soap have a bit out o fit" and then go ahead and click the link. And after doing various "experiments" over the years, advertisers have found that these sort of practices substantially improve engagement/click-through metrics and ultimately result in higher traffic / sales / ad revenue / etc.
https://en.m.wikipedia.org/wiki/Banner_blindness