This approach makes so much sense from a business perspective.
How many here have this experience: out of my entire friend group that I grew up playing video games with, I can't think of a single person who kept pirating games after acquiring disposable income, even though we all exclusively played pirated games as teenagers. Without piracy, none of us would have had access to any games, and very likely none of us would still be into gaming today, spending probably thousands of euros every year on games, consoles, PC components, etc.