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...right. https://lemm.ee/post/64989079
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this post was submitted on 26 May 2025
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MeanwhileOnGrad
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"Oh, this is calamity! Calamity! Oh no, he's on the floor!"
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Meanwhile On Grad
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What does brigading mean?
Similar to review bombing, it means someone posts a link to another post, typically shortly after it is posted, and say "Look at this post, it is bad lol" in a community with the implication that your like-minded friends in that community will also dislike and downvote it, then the entire community starts clicking on the link to downvote it, resulting in rapid, coordinated downvoting that completely outpaces any chance of normal, organic voting and discovery so the post gets buried in the algorithm, which they celebrate because they've "owned the libs" or whatever.
On reddit, if a popular subreddit linked to a post with a dissenting opinion, with the intention of flooding the comments and downvoting the people there.
Its the same here on lemmy.
An opinion that disagrees with…the guiding opinions of the popular subreddit? So if r/trees posted a link to an anti-weed article, for example?
Yes. For example, if you were around for r/the_donald, they would post links to posts critical of trump, and then the members of the subreddit would go to that post, downvote dissenting opinions and argue in the comments.
Not exactly. It would be more like if r/trees made a post linking to another post they didn't like in another subreddit in a coordinated effort to get it downvoted off the front page and troll people participating in the thread.
Linking directly to an article on another website isn't quite the same unless the members register en mass to downvote and/or troll in the comments.
Ohhh, ok, now I get it. I wasn’t understanding what the endgame was, but it’s to get another post downvoted into obscurity for the purposes of feeling good about their hatred.
It is also just about flooding places the brigaders don't like with their bullshit, ruining the fun of the people they are brigading.
Think more political. /r/the_donald was really bad about it. If you made an anti-Trump post, someone would crosspost it to t_d, and all of the conservative Trump supporters would descend on the post to downvote, argue (often in bad faith), troll, or outright flame.