this post was submitted on 18 May 2025
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Suri is a UK company making sustainable electric toothbrushes. They are also a B Certified Corporation.
https://www.trysuri.com/
They do some false marketing though: https://www.ifixit.com/News/109270/you-cant-even-replace-the-battery-in-the-green-suri-toothbrush
18โฌ for 3 heads? No thanksโฆ why are they so expensive?
Wouldn't recommend. I had one, it gave up after a few months. They replaced it, and that did the same.
This is a sustainable toothbrush https://smol.com/uk/stories/smol-bamboo-toothbrushes
I have been using one for 9 months now, havenโt had any issues.
A normal toothbrush doesnโt provide nearly the same level of cleaning.
Being B corp certified doesn't mean shit. Nespresso is B corp certified. But I'll definitely check out those toothbrushes
At the other end of the spectrum, Colgate sell battery powered brushes for kids with non-replaceable heads. When the head wears out you have to scrap the whole device. I wrote to Colgate (Palmolive) via their website and got a crappy canned response about how they are responsible and the environment is important to them blah blah blah.
https://www.colgate.com/en-gb/products/toothbrush/colgate-kids-minions-extra-soft-for-0-3-years
Edit: I know they're not European either. I just wanted to call them out for how unsustainable they are compared to some others.
Great call out as that shit stinks
I hate to be "that guy", but I noticed this on their website:
Completely unnecessary, wasteful, and a part of planned obsolescence.
Even though I've owned a few Sonicare brushes, my current brush has been a $25 (Canadian) ARC toothbrush, that uses a single AAA battery.
I only remember replacing the battery twice in the last few years (maybe once a year, then?). So the idea to make a brush with a built-in battery + a charger seems crazy. There is literally no advantage to having a built-in battery for a device like this, and plenty of downsides.
Disposable batteries arenโt sustainable either.
Comparing Suri to Phillips, you can at least have the battery changed, rather than throwing away the whole thing like with the Phillips.
I agree it would be better if the Suri battery was user changeable, they claim there is water proofing that makes it hard to repair yourself.
Looks like iFixit came out with the critique a few months back: https://www.ifixit.com/News/109270/you-cant-even-replace-the-battery-in-the-green-suri-toothbrush
Rechargeable is the way to go, and if they made their devices compatible with rechargeable AA or AAA lithium batteries, then it's even better.
Even so, from what I understand, Alkaline batteries are easier to recycle and less of an environmental problem than lithium ion.
God yes. I did have a Sonicare brush "die", and I suspect that it was the battery, but who knows without being able to open it?!
I can for sure say that I've owned hair trimmers with non-removable batteries, and they basically hold less and less charge, making them useless as a "cordless" device. Those pretty much have to be replaced, and it's frustrating. I've opted for corded options whenever possible, just to avoid built-in batteries.
Argh, yeah, that's bad.
It should be law that any product with the "green" or โenvironmentally friendlyโ label must have user-replaceable batteries and components at the very least. And those labels should be certifiable before the product can be marketed as such.
Is your Toothbrush ultrasonic? I had an old Oral-b from 15 years ago but i bought a new Philips Sonicare 5500. Ultrasonic toothbrushes are amazing, how could i not buy it sooner?! lol Much nicer feel and better teeth.
They list sonic in all of their marketing material, but I don't know if there's a difference between ultrasonic and sonic in this sense. When compared to my Philips Sonicare, one of the higher-end models, I can't honestly tell a difference, although the Philips has quite a few more options as far as vibration patterns and intensity, where this basically just has a single on/off button.
i cant see the bristles moving and it sounds like an ufo, if yes thats ultrasonic xD. (i cant describe the noise)
๐ yes, it's quite silent and doesn't have moving/spinning bristles like oral-b(?) brushes.
I've had Oral B and Philips electric brushes and they were non-replaceable also.
Looks good and a good price but what an awful website - pop ups, scrolling text, unstoppable videosโฆ nobody wants that.