It's just a really good game. It's complete, unlike the majority of things being released these days. The lack of monetization is really nice, but ultimately the fact that it's basically an automatic dungeon master for 5e with compatibility for up to four cooperative players makes it the easiest entry point into Dungeons and Dragons in general. You can enjoy it by yourself solo and have a wild campaign that's totally different than the group campaign you play with your friends.
I've always hesitated stepping into the dungeon master role because I've always wanted to help tell a story, but this negates the need for me to lead anything and I can bring friends with little to no experience and we have a blast. I can focus on helping people with the mechanics rather than having to focus on running the campaign.