Xbox first party titles expected to hit $80 USD this holiday; Game Pass pricing currently unchanged.

you are viewing a single comment's thread
view the rest of the comments
[–] 6 points 1 year ago (1 child)

https://mainleaf.com/how-much-does-it-cost-to-market-a-video-game/#elementor-toc__heading-anchor-0

As a rule of thumb, you're looking at 25-50% of a AAA game's budget going to advertising. So a $40 game becomes an $80 game in large part because the publisher is putting out $10Ms-$100Ms just to raise name recognition and build hype.

  • source
  • parent
  • hideshow 1 child comment