Yup. The reality, while shitty, Microsoft still publishes games on multiple platforms (2 at minimum - PC and xbox). On PC, the games are sold on multiple storefronts with varying discounts and sales. Oblivion remastered just launched with a 17% discount on another store on PC for example.

Nintendo has a complete monopoly on the platform they publish for and completely control the prices.

For me, all these price increases are doing is moving me more towards PC. And to a larger degree off AAA titles all together.

The discounts usually aren't too steep, but games do go on sale periodically. DekuDeals is a fantastic resource for price tracking.