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I’d say a good reference streamer would be ZainoTV. He does Balatro streaming, so because of the pacing of the game and the often esoteric ways its system works, there’s a lot of explanation happening while he’s streaming. Also a generally chill guy, LGBT ally.
Definitely be prepared to spend some time having very few viewers. Like anything else entertainment-related, there’s a lot of streamers hanging out in the single digit viewers, a modest amount in the double to triple digit range, and then there’s the small handful of mega streamers like Hasan.
Try to have some sort of niche or gimmick to stand out. Decide if you want to have yourself on camera, not on camera, or an animated avatar.
Cross pollinate your platforms. A lot of streamers will also produce some YouTube content as well, even if it’s just uploading their VODs. Reaction content is super low hanging fruit for this. The point is that the algorithms all behave differently so being on multiple platforms helps to reach audiences on one platform that the algorithm isn’t steering towards you on others. It seems like every streamer has a Discord, I’m not sure how important this is as I don’t use Discord that frequently.
Thanks for the advice, I feel like I still need to become more familiar with streaming in general, I don't follow anyone closely, I mostly watch clips from streamers, but I don't really sit down and watch any of them live. Do you happen to follow any? I'll check ZainoTV out later today
A lot of splatoon streamers. Chase247, ThatSrb2DUDE, and SourBraix are the ones of those I enjoy the most. A couple political ones, namely Hasan and Yugopnik. Some others I like that have good viewer engagement: Wirtual, Rookang1, Jakeblennings, karterfreak, AuroraPeachy.