Nah, Japan and Nintendo particularly has a big culture around physical ownership. That's why they were so behind on an online store and why the current one is also bad - they don't put an emphasis on it.

Even the game key cards are novel - it's technically a way to sell digital copies of games via physical hardware, which no other company has ever done (I don't think there's any other big companies that offer you seem digital copies at all actually) - at least, while servers are around. You can even let friends borrow them.