Look, you can't place the blame solely on the 'post-modernists' for this, the 'post-modernists' were usually very very particular in their critiques of the historical development of 'scientific' practices and 'rationalist' principles.
If anything, most of the post-modernist theorists would see this as a full retreat into a form of commercialized simulacra, a full embrace of protagonist agency story-board logic attempting to fit itself within a post-producer rationalist framework that can only function in terms of either individual consumer paradigm, or as a mass marketing paradigm, where consumption is identity and thus criticism of consumption and product is a criticism of identity, when neither is the reality of the matter. Basically, instead of the post-modernist point that truth and identity are vast, complex and difficult to truly grasp, saying "Criticism of astrology is a form of misogyny." is a whole modernist reduction of identity as consumption, a reversal on Marx's modernist reduction of identity as production. For them, they are equally problematic, but for different reasons.