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ABC exiting Twitter: Australia’s national broadcaster shuts down almost all accounts on Elon Musk’s X.
(www.theguardian.com)
this post was submitted on 10 Aug 2023
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This is the best summary I could come up with:
Anderson said the closure of the Insiders, News Breakfast and ABC Politics accounts earlier this year limited the amount of toxic interactions, which had grown more prevalent under Musk and made engagement with the shows more positive.
“We also found that closing individual program accounts helps limit the exposure of team members to the toxic interactions that unfortunately are becoming more prevalent on X,” Anderson said.
The announcement comes after the ABC recently shifted resources towards making content for other social media platforms including TikTok and Instagram.
Anderson said the vast majority of the ABC’s social media audience was located on official sites on YouTube, Facebook, Instagram and TikTok.
The ABC is the third big public service broadcaster to remove itself from Twitter, following NPR and PBS in April.
“Twitter reminds me of sitting in the newsroom, watching the feeds come in from the world’s great media organisations: Reuters, Dow Jones and Associated Press, the New York Times, The Guardian, AFP,” he said in 2010.
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