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Fight for regulation
The only thing that can stop them from their established position of power and influence is regulation that limits those, with effective checks and prosecution.
Split up their platforms and companies, require transparency and provable decency, require structural or behavioral changes
They have so much money, fines won't do a thing [unless they're excessively high and against their companies]. They have such established prevalence with their platforms, activism of and with evasion won't have much of an impact at scale.
Demonstrating public aversion towards advertisers is also a workable approach that could have an impact [long term].
I'm all for that, BUT
Tech companies tend to push for policies that seem to regulate their strategies, but are really designed to not let anyone else use the loopholes they used for themselves. In that they are trying to weed out competition and become a monopoly. So if there are regulations, they need to be thought through. And definitely not be Big Tech backed.
EU has recent regulations that only apply to the big platforms. That's one way to implement that.