TechTakes

In tech? Kinda yeah. When a subscription is 14.99 $£€/month it's a clear "we just think it's what people think is a fair price for SaaS".

The trick is that tech usually works on really weird economics where the fixed costs (R&D) are astonishingly high and the marginal costs (servers etc) are virtually nil. That's how successful tech companies are so profitable, even more than oil companies, because once the R&D is paid off every additional user is free money. And this means that companies don't have to be profitable any time in particular as long as they promise sufficient projected growth to make up for being a money pit until then. You can get away with anything when your investors believe you'll eventually have a billion users.

... Of course that doesn't work when every customer interaction actually costs a buck or two in GPU compute, but I'm sure after a lot of handwaving they were able to explain to their investors how this is totally fine and totally sustainable and they'll totally make their money back a thousandfold.