coolness is all about being authentically you. you can't be cool and trying to act cool at the same time. you can only be cool by cultivating within yourself the type of friend you'd want to hang out with. the world's richest dickhead, meanwhile, has not cultivated within himself anything worthy of being friends with. he is purely superficial, not at all authentic. he's a sequence of memes brought to life meant to make you think he's part of your culture when he isn't. interactions with him rob you of the genuine interactions you could be having with people around you, people with real thoughts and real feelings. not just some dumb amalgamation of crufty memes the rest of us moved on from.