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Soda bottle caps for newer types of soda fit worse onto the bottles. They’re harder to re-thread on, for example, the new Oreo Coke than they are on the old Diet Coke.
The reason that newer bottle designs are harder to thread is that they’re trying to make people drop the cap, leading to just giving up on re-capping.
This is to reinforce the narrative that people lose their bottle caps.
Which is to lend support for the drive to make caps attached to a little ring on the bottle, like in Europe.
Or maybe it's to keep you from sealing your drink and having it later. No cap means you finish it or dump it so you have to buy another.