Absolutely.

Look all around you and what you see in pretty much all domains is large corporations wringing every drop of brand value they can from accumulated customer brand awareness and loyalty, from enshittification of pretty much everything Internet and of electronics from brands which were previously seen as a good quality-price balance, to forced subscriptions (hi, Adobe) and even as in this case, store chains with well known brands in everything from consumer goods to fast food pushing prices up and/or quantity and quality low.

Sure, for many if not most this will trash those companies' brands, but as the C-suite at those places have been taught in their MBAs, "by the time it blows up, I'll be long gone and laughing all the way to the bank to visit all that money I made from bonuses and a golden umbrella"