Musk’s repeated outbursts against advertisers have dried up the main source of revenue for the loss-making company formerly known as Twitter. A recent decision to sue them for heeding his own advice to not buy ads on the platform hasn’t helped. At some point, he will have to provide a fresh infusion of cash to salvage his $44 billion takeover.
Potential Tesla stock price crash aside - if he sells enough stock, the company will be less associated with him and people on the left (you know, people who actually WANT EVs and not coal rollin' pickup trucks) would be more likely to buy Teslas again. Because to be fair, they do make some damn awesome powertrains (and attach an aerodynamic smart fridge to it unfortunately, but eh, you can't have everything all at once, now can you)