I support the improvements in advertising

Minipulation sucks

UX, and design innovation that data collection yields

Companies can make a better product or use it to better make dark patterns

and I reject utterly that it is an "invasion of privacy"

• "Jane doe and 5 others clicked the button scedule marrage counciling she moved her mouse in a tistinct way, unique to her, she also today went to e21"

Vs

• "6 people clicked the button scedule marrage counciling from the home page compared to 0 on the scedule marrage counciling page"

with the same enthusiasm as I reject "keeping your money in banks is for suckers"

Dont call your critics crazy,threat modeling keeps you sane

and "the government tracks you through your phone"

Are you a direct target? If not, automated tracking can be defeated by automated tools.

Dragnet surveillance witch gets better every year with AI. But can be defeated

If you are an active threat to the us like MLK (wikipedia, NPR)

Malware brokers and Espionage are employed

Edit: complete rewrite

Nielsen never actually knew what you were watching though. They had to take your word for it. The comparison would be if Nielsen had trackers on your eyes and cameras and microphones in your house. I do agree most concerns about data collection are overblown, but that doesn’t mean opening yourself up to any and all data collection is wise. And to act like there’s never an issue of companies taking your data for ill is laughably naïve IMO. If nothing else, unnecessarily sharing personal data exposes you as a larger target for things like identify theft.