this post was submitted on 06 Aug 2024
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Tech and video games do the same thing. It's so the influencers have time to make proper informed content prior to the release date and so channel partners who develop things like online support tools have time to match the launch date with updates to their tools.
If the influencers/reviewers get a long period both before the embargo lifts and before the actual launch it means they're pretty confident in their product and believe it will be reviewed favorably. The smaller those windows are the more likely they're trying to get you to preorder something half baked that will get ripped apart on review.
So I agree with your first part, but for the second part, why make me wait?
If I wasn't going to buy it or was going to wait for the reviews. Now that they are out and I want to buy it, why make me wait?
The correct behavior here seems to be ignore all of influencers and ignore all of the news and ignore all the hype. Ignore all of the things the company wants me to pay attention to, because of I do pay attention then all I get is annoyed that I don't have it yet.
Maybe what I find so frustrating is the influencer part. Specifically that YouTube videos are a terrible terrible terrible method to convince me to buy your product, this specific product.
Like if I wanted to see a film, I might watch a trailer. But in this case someone has already seen the film, and to understand what it is I have to watch them give an interpretive dance. They can't tell me exactly what was in the film, but they can sort of dance to it and I can probably figure it out.
The company doesn't care if you're happy, they care that you're going to spend money. Most people don't have the self control to not pay attention to the hype and the delay makes people talk about the product. The delayed gratification only makes you want it more as now you have to wait and think about how you don't have the thing that you want.