this post was submitted on 21 Jun 2023
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Technology
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At the very least competition is needed.
YouTube is getting increasingly user-hostile with monetization with the huge increase in pre-roll and mid-roll ads, starting to lock resolutions above 1080p behind a paywall ( this was reported months ago but I've recently stumbled into my first two videos where 1080p60 and above was paywalled), and even getting aggressive on adblockers.
If I recall correctly, they are also testing 10 unskippable ads before sone videos now, right? Fun times ahead!
On the flip side, they provide an inherently unprofitable high-cost service that, unlike virtually all others, actually does compensate its content creators.
Nobody I talk to about this ever seems to have any idea as to where the money is supposed to come from other than not ads and not blocking adblockers and not reducing bandwidth costs. So in other words... Nowhere.
Honestly... Leave YouTube alone. Even with ads, everyone's getting a pretty good deal out of Google on that one. You don't want to be sharing or taking on their costs.
I have already given up on mobile - every time I so much as open the app I have to watch two ads to get to a video. Most of the time I just want to see a couple of seconds of the video to see if it is worth watching, which means longer watching ads than actually watching the videos. I don't bother