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The Russians do not rebel just because they are missing Nescafé and Heineken (www.welt.de)

submitted 4 months ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 4 months ago (1 children)

Ya know, I don't think this is that far off from the truth, though naturally there are degrees to product worship and dependency on it among USians. I do think it makes a kind of sense if you consider how many in the US (in varying degrees) are void of a sense of identity or social responsibility and drift in nihilism. I mean, people are to some extent encouraged to form their identity around what products they're into. And on a national level, what else have USians got? Jingoism? Pride for being a colonizer and imperialism in a barbaric legacy? Some people in the US do have religion, but with varying levels of taking it seriously.

I myself have had times where I get very into a product (such as a video game) and the surrounding "community" (though the word "community" in this kind of usage is sort of silly with how loosely affiliated and discordant it tends to be). I'm lacking sources on it right now that I can recall, but I feel like I read once that this was intentional in some way, the conjoining of "product" and "community."

But either way (intentional or no) you can observe it with ease online, where it's virtually inevitable to run into zealots for a given product who will defend it so viciously, you'd think it was their firstborn on trial.

[–] [email protected] 1 points 4 months ago (1 children)

I'm lacking sources on it right now that I can recall, but I feel like I read once that this was intentional in some way, the conjoining of "product" and "community."

If you find it, I'd appreciate a share. Any searches including the two words are poisoned by articles trying to tell you how to turn your brand into a community. Each search is just page after page of that shit.

[–] [email protected] 3 points 4 months ago

I'll try to remember to if I can find it. Web searching has indeed become a pain. I tried to do some just now, but didn't have much luck. Through a link in one article, I came upon one source that is vaguely related to what we're talking about, but not really on the point of specifically combining product and community. It's also sort of a shallow summary and may be stuff you've already heard of: https://www.businessinsider.com/birth-of-consumer-culture-2013-2

These quotes from it specifically stand out to me:

"We must shift America from a needs, to a desires culture," wrote Paul Mazur of Lehman Brothers. "People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man's desires must overshadow his needs."

Bernays shattered the taboo against women smoking by persuading a group of debutantes to light up at a parade — an event he leaked to the media ahead of time with the phrase "Torches Of Freedom" — thereby linking smoking with challenging male authority.

But, this isn't really the specificity of intent I thought I had found something on before. Maybe I confused someone extrapolating intent from outcomes in the past, or it's just out there in the mass of the internet somewhere and is hard to find.