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this post was submitted on 24 Jul 2023
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It's pretty clear that games being male oriented has been somewhat of a self-fullfilling prophecy for decades. Publisher's and manufacturers have pretty much exclusively targeted young males and so it shouldn't surprise anyone that they historically made up the bulk of the market as a direct result.
It's honestly embarrassing how long it's taken for that mindset to shift when there's an obvious financial disincentive to perpetuating it.
Debatable whether there is a disincentive, the conventional wisdom as to how it came about was that toys are marketed in a gendered way and Nintendo decided to explicitly target their products at boys only to avoid spending double on ads.
If they were right, and marketing costs were not commensurate then, we might have passed the break even point since, but that's no guarantee.
Plus it's objectively easier to make successful products for a narrower audience (though "men" isn't exactly narrow).