this post was submitted on 28 May 2024
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Digg is basically credited as being the catalyst for Reddit, giving it its initial strong launch and overall growth trajectory. Reddit was a place for nerds. As it grew and started hitting mainstream, that changed. But without the users from Digg, Reddit would have likely been as popular as Twitter at the start, a platform that has historically struggled to be relevant. At it's inception, I think only about 10% of new account holders would remain on the platform. Maybe even lower. That's a stark contrast from say Facebook that had something like a 90% to 95% retention rate.