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EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 6 months ago by [email protected] to c/[email protected]

27 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

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[–] [email protected] 5 points 6 months ago (1 children)

It looks like this was a Demolition Man situation where Newman's Own paid for the north american market and Nestle Crunch took the rest.

https://tcrf.net/Proto:Tonic_Trouble_%28Nintendo_64%29#Gameplay_Differences

[–] [email protected] 4 points 6 months ago (1 children)

Does anyone else think it's odd that Newman's Own did this? I've never seen much advertising from them in general. And they're one of the few companies that seems actually okay, kinda the anti-Nestle.

[–] [email protected] 6 points 6 months ago (1 children)

It's also a very weird fit. So in NA, the hero goes to... a salad dressing vending machine? And just eats a full bottle of sauce?

[–] [email protected] 7 points 6 months ago (1 children)

It's popcorn not salad dressing.

[–] [email protected] 4 points 6 months ago (1 children)

Uh. Didn't know they did that, I only knew the sauce.

[–] [email protected] 4 points 6 months ago (1 children)

I guess their advertising campaign wasn't very effective!

[–] [email protected] 2 points 6 months ago

No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.

We do get Newman's sauce here, but I don't remember seeing the other products.