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EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 6 months ago by [email protected] to c/[email protected]

27 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

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[–] [email protected] 6 points 6 months ago (1 children)

It's also a very weird fit. So in NA, the hero goes to... a salad dressing vending machine? And just eats a full bottle of sauce?

[–] [email protected] 7 points 6 months ago (1 children)

It's popcorn not salad dressing.

[–] [email protected] 4 points 6 months ago (1 children)

Uh. Didn't know they did that, I only knew the sauce.

[–] [email protected] 4 points 6 months ago (1 children)

I guess their advertising campaign wasn't very effective!

[–] [email protected] 2 points 6 months ago

No, I mean, I am in Europe, I had Tonic Trouble Crunch Edition.

We do get Newman's sauce here, but I don't remember seeing the other products.