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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 8 months ago* (last edited 8 months ago)

NO! Really?

Edit: sales and marketing don't exist to sell stuff that people want, they exists to sell stuff that people don't want. If you sell something with a high demand then you're not a salesman, you're a glorified cashier. Salesmanship involves getting people to buy stuff they wouldn't otherwise buy. Most companies don't have anything special that everyone wants, so they have to resort to sales and marketing to stay in business.