this post was submitted on 24 Apr 2024
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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] [email protected] 87 points 8 months ago (7 children)
[–] [email protected] 44 points 8 months ago

You pay for the privilege of getting ads beamed directly to your desktop

[–] [email protected] 30 points 8 months ago (1 children)

Sure, we've had first payment..

[–] [email protected] 19 points 8 months ago (2 children)

"We've had one payment, yes. What about second payment?"

[–] [email protected] 1 points 8 months ago

What about windows elevensies?

[–] [email protected] 18 points 8 months ago (1 children)

I paid for 10.

Which is why I never enabled TPM on my motherboard. I didn't pay for 11. I do not want 11.

[–] [email protected] 6 points 8 months ago* (last edited 8 months ago)

I paid for 7 and upgraded it to 10. I may go to 12 later on (Windows alternates between solid and awful, so 12 may be fine) but it's also quite likely I'll wind up moving to a Linux distro as my primary and keeping Win10 as a fallback. No way in hell am I touching 11.

[–] [email protected] 9 points 8 months ago (2 children)

Did anyone pay for 11?

Microsoft has been giving it free left and right.

[–] [email protected] 6 points 8 months ago (1 children)

Everyone paid for a windows os, but they've been forcing upgrades for what I assume are completely unrelated reasons

[–] [email protected] 1 points 8 months ago (1 children)

The reason being that uninformed users didn't update at all and then blamed Microsoft.

[–] [email protected] 1 points 8 months ago

.... and they're discontinuing support for windows 10....

[–] [email protected] 2 points 8 months ago

I did. I was naive and had just built a gaming pc. 10 was no longer for sale

[–] [email protected] 5 points 8 months ago

I didn't pay for the OS.