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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by [email protected] to c/[email protected]

425 comments fedilink hide all child comments

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] [email protected] 23 points 7 months ago (3 children)

Why does the OS have to recommend you apps?

[–] [email protected] 22 points 7 months ago (1 children)

In case you accidentally misplaced your brain in the trash, for example.

[–] [email protected] -4 points 7 months ago* (last edited 7 months ago) (1 children)

Don't do computer tasks if you're drunk?

[–] [email protected] 11 points 7 months ago

As a software developer, I don’t understand the premise of your suggestion.

[–] [email protected] 3 points 7 months ago

Just in case you didn't have enough apps installed from the factory.

[–] [email protected] 1 points 7 months ago (1 children)

Because they care about your experience and want to ensure you’re getting the most out of your computer by suggesting helpful productivity apps?

[–] [email protected] 2 points 7 months ago* (last edited 7 months ago)

rofl 🤣