this post was submitted on 21 Jul 2023
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It’s diminishing returns. Reddit benefits more from the traffic in this scenario than the Fediverse ever could in terms of user gain from this kind of advertisement.
How though? An investor would look at place. See how that traffic isn't normal and see the protest on it then put 2 and 2 together and realize it's reddit trying to look good. It's not a secret
There are definitely diminishing returns to increasing the discoverability of something (if we hate the word "advertise") once enough people know about it. What are your reasons for thinking we are now at this point of diminishing returns and not still in the expansion phase?
Like, if it were actually the case that everybody who had an interest in being on Lemmy or kbin knew about Lemmy and kbin and understood exactly how much it was in their interest to be there... The only conclusion I can come to is that Lemmy and kbin kind of suck, given the activity in the subs I'm interested in. Or are inherently niche products that intrinsically interest few people compared to a platform like Reddit. I can definitely see an argument that this is true of Mastodon given the graveyard of "here is my new home away from Twitter" accounts that haven't posted since 2022 (I don't think Mastodon sucks but I can definitely buy that it has features that made it an unsatisfactory replacement for Twitter for most people in 2022), but whether that argument is correct or not I don't think you can make the same one for kbin or Lemmy at this point in time.