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Impossible nuggets are pretty wild
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The issue with "labels" is when, every time you use a label, you end up having to explain what it means anyway. "Flexitarian" might be a good label amongst groups of people who commonly discuss vegetarian/vegan/other diets and understand the vocabulary, but it's confusing to a broader audience. Much like any jargon.
If it's a broadly understood label, it makes sense. If it's a relatively niche one, it's counterproductive.
Broad use doesn't just happen, though. It comes over time. Broadly used labels often start as niche ones.
And a simple google search would likely explain it, it even has its own wikipedia page.
True, and that's an excellent point. It's all about adoption.