With the Blue Marine Foundation, MRR launched an educational campaign over social media: #FishForTomorrow. Their goal was to broadcast information about the important ecological roles of the different species that were starting to show up in markets. They posted facts about parrotfish life spans, the amount of sediment they produce, and how they help make room for baby coral.
The community campaign went viral on social media, Hashim told Mongabay. Community members began posting videos with the hashtag of them releasing parrotfish that accidentally ended up on their lines; local scientists spoke out in support of the campaign; fishers began reaching out to Hashim’s NGO to thank them for their work. An online poll from MRR garnered 27,000 responses in the final days of the four-week campaign: Around 70% of responders supported the legal protection of parrotfish.
“It was really exciting to see that other people were appreciating what we were trying to do, and they were willing to join for free, voluntarily,” Hashim said.
The onslaught of positive local support for the campaign drove the Ministry of Fisheries, Agriculture and Ocean Resources to pass a new law in 2020, banning the “taking, catching, harvesting and killing” off all species of parrotfish within Maldivian waters. It had been years since the last fishing ban was passed in 1995, for the Napoleon wrasse (Crassilabrus undulatus).
Hashim said the ban put a stop to a worrying trend, preventing a commercial market from gaining traction in the local economy. Beyond that, she said the ban represented a rare success in species conservation.