This is a consistent misunderstanding problem I wish people understood.
Manufacturing things creates emissions. It costs energy and materials. Something could have absolutely no emissions in usage and still be problematic when done on growing scales because the manufacture costs energy emissions and resources. Hard drives wear out and die and need replacing. Researchers know how to account for this its a life cycle assessment calculation they aren't perfect but this is robust work.
IT is up to 4% of global emissions and the sector is growing. People consistently act as if there is no footprint to digital media and there is. https://www.sciencedirect.com/science/article/pii/S2666389921001884
Yes the headline is a little silly but we actually do need think strategically about the sector and that starts by actually realising it has an impact and asking ourselves what are the priorities that we went to save whilst we decarbonise the industry that supports it.
There's no wiggle room left - no sector or set of behaviours that can afford to be given slack. We are in the biggest race of our life's and the stake are incomprehensibly huge.
I'm sure its small - "AI" is an unnecessary waste of resources when we can ill afford it. That said we have actual quantifiable targets (that are so tough because we've left it so late) for energy and emissions so it might still be the case that this also needs to change.
Sadly, ine of the things I hear quite a lot from people is the assumption that digital means it has no impact at all and they act accordingly to that assumption but when you add it up it is having a sizeable impact.