It's almost like all of the things that the anti-Apple bandwagon complains about are the things that everybody else likes about Apple. Simplicity. Design. Device interconnectivity. Social features that only work with other iPhones.
Call these things "gimmicks," all you want. It's not a gimmick if it works.
The irony is that only a fucking nerd would care about this.
Sorry, Teddy. If the shoe fits, etc.