It cost millions of dollars to set up.

Honestly wish it got moved to required to be free in for everyone. At least in certain countries forcing it

They would just cancel it then.

Most reasonable people understand that there wouldn't be negative press for people deciding not to subscribe to some potentially lifesaving thing.

Because that would't come close to paying for it.

It works like insurance. The vast majority of people who don't need something make the prices affordable so that it's there for people who do need it.

It would lead to no bad press.

Just like not subscribing to any other GPS beacons has never led to bad press either.