On my system, I wanted Firefox profiles to feel like their own browser instances. Meaning, their own app icons and to not be grouped together. Almost like how it is on MacOS.

To do this, I had to make multiple .desktop files. Here are the contents of that file. This targets flatpak, but it should work for traditional Firefox installs too.
I called this profile "Personal". Note that this says --profile "/home/USERNAME/.var/app/org.mozilla.firefox/config/mozilla/firefox/personal". In this, "personal" is a symlink to the real profile folder name located in the same directory.
[Desktop Entry]
Version=1.0
Type=Application
Exec=/usr/bin/flatpak run --env=MOZ_APP_REMOTINGNAME=Personal --branch=stable --arch=x86_64 --command=firefox --file-forwarding org.mozilla.firefox --profile "/home/USERNAME/.var/app/org.mozilla.firefox/config/mozilla/firefox/personal" --name org.mozilla.firefox.Personal --class org.mozilla.firefox.Personal @@u %u @@
Terminal=false
X-MultipleArgs=false
Icon=/home/USERNAME/.local/share/icons/firefox-heart.png
StartupWMClass=org.mozilla.firefox.Personal
DBusActivatable=false
Categories=GNOME;GTK;Network;WebBrowser;
MimeType=application/json;application/pdf;application/rdf+xml;application/rss+xml;application/x-xpinstall;application/xhtml+xml;application/xml;audio/flac;audio/ogg;audio/webm;image/avif;image/gif;image/jpeg;image/png;image/svg+xml;image/webp;text/html;text/xml;video/ogg;video/webm;x-scheme-handler/chrome;x-scheme-handler/http;x-scheme-handler/https;x-scheme-handler/mailto;
StartupNotify=true
Actions=new-window;new-private-window;
Name=Firefox (Personal)
Comment=Fast and private browser
GenericName=Web Browser
Keywords=Internet;WWW;Browser;Web;Explorer;
X-GNOME-FullName=Mozilla Firefox
[Desktop Action new-window]
Exec=/usr/bin/flatpak run --env=MOZ_APP_REMOTINGNAME=Personal --branch=stable --arch=x86_64 --command=firefox --file-forwarding org.mozilla.firefox --profile "/home/USERNAME/.var/app/org.mozilla.firefox/config/mozilla/firefox/personal" --name org.mozilla.firefox.Personal --class org.mozilla.firefox.Personal --new-window @@u %u @@
Name=New Window
[Desktop Action new-private-window]
Exec=/usr/bin/flatpak run --env=MOZ_APP_REMOTINGNAME=Personal --branch=stable --arch=x86_64 --command=firefox --file-forwarding org.mozilla.firefox --profile "/home/USERNAME/.var/app/org.mozilla.firefox/config/mozilla/firefox/personal" --name org.mozilla.firefox.Personal --class org.mozilla.firefox.Personal --private-window @@u %u @@
Name=New Private Window
Because AIs don’t need salaries, don’t unionize, can work 24/7.
For some tasks, AI has already completely obsoleted humans. An AI can write a shitty PR filled newsletter faster and cheaper than a human. It keeps getting better at certain tasks, like programming.
All AI companies want to be the one that controls the best AI. Because if they do, then other companies will pay them to rent out AIs for cheaper than human labor.
Companies fear falling behind. So they dump loads of money into AI. And currently, investors like hearing about AI. So the more companies say and push AI, it increases investment into the company.