Unfortunately, this is quite the common price range for imported North American beers over here in the Netherlands (where the photo is from, if it's not Belgium). I wouldn't spend over €10 for a regular IPA, but I see Triple IPA's as well and I would occasionaly pay that much for one of those, although I prefer stout beers. The North American IPA's and stouts that we get over here are often outstanding. I assume we mostly get the good stuff here since the cans will be expensive regardless.
These prices include a 21% VAT as well as an excise tax. The latter is based on the alcohol percentage of the beer (higher percentage -> higher tax). Add the fact that it's imported from across the ocean and you end up with very high prices. Being a beer lover these days is an expensive undertaking.
Regarding the AI topic, I've seen cans with these kinds of designs for over a decade in the beer specialty stores and would not accept them being labeled AI generated when from an established brewer without some decent evidence.
Unfortunately, this is quite the common price range for imported North American beers over here in the Netherlands (where the photo is from, if it's not Belgium). I wouldn't spend over €10 for a regular IPA, but I see Triple IPA's as well and I would occasionaly pay that much for one of those, although I prefer stout beers. The North American IPA's and stouts that we get over here are often outstanding. I assume we mostly get the good stuff here since the cans will be expensive regardless.
These prices include a 21% VAT as well as an excise tax. The latter is based on the alcohol percentage of the beer (higher percentage -> higher tax). Add the fact that it's imported from across the ocean and you end up with very high prices. Being a beer lover these days is an expensive undertaking.
Regarding the AI topic, I've seen cans with these kinds of designs for over a decade in the beer specialty stores and would not accept them being labeled AI generated when from an established brewer without some decent evidence.