Marketing is... marketing.
livelikeian
joined 11 months ago
I mean, the answer is very clear. It's not one reason, but several:
- Reduced unit cost on the iPhone from removing the items and reducing the packaging requirements.
- Ability to sell the items separately at probably a higher per unit margin.
- Operations optimization. Reduced box size translates to significant reduction to freight costs.
- Adds to corporate sustainability results.
You're not the only one.