This is more bark than bite, imo. They're just threatening to withhold products at this point, but as the article points out:
- Europe's a big market and profit focused companies aren't going to give that up just to make a point
- Those that do will just encourage European competition to step up and fill whatever gaps might appear, which is just fine by the EU.
So... go right ahead. Let's see how this really plays out.
$130 menu price but regularly goes on sale for $99. Still not cheap (especially compared to the "free" ad platform built in to the TV) but lessens the sting a bit. And much less likely to be abandoned by its manufacturer and get exploited.