I think that expanding it to allow for custom blocking patterns will make it more appealing in general. Like being able to add your rich_person_of_choice to the list or the ability to block a company (Meta anyone?) might both be useful features.
Not sure if it fits your plans though or how hard it’s going to be to implement.
It shouldn’t be weird. But since it has been weird in the past, it now has to be weird for a little longer to stop being weird in the future.
Treat it something normal and destigmatized and it will soon become that.