I think it's more that you need to download the app to see what's going on there and there's almost no friction to sign in if you're already on Instagram. It's a deliberate FOMO play that's actually kind of brilliant and seems to be working out well.
I think it's more that you need to download the app to see what's going on there and there's almost no friction to sign in if you're already on Instagram. It's a deliberate FOMO play that's actually kind of brilliant and seems to be working out well.