Apple is the cool/luxury brand and the entire "green bubble" thing leads to a lot of peer pressure. So large amounts of iPhone usage don't surprise me... but 87% ownership across the ENTIRE nation seems suspect.
Granted this is from 2015, but the NCCP puts the number of adolescents in low income families at 39%. Sure, not every iPhone is a brand new Max Pro at $1200, but even the new SE is $430. Amazon shows refurbished iPhone SE's (3rd gen, latest) at $300. Give or take.
For the 18% of youth in families classified as poor, it seems HIGHLY unlikely they've spent $300 on a iPhone when their family is living pay-check-to-paycheck.
And none of that takes into account situations where parents simply won't get their kid an iPhone, or the kid might genuinely prefer Androids.
Yes, kids love iPhones and thats a problem for Android. But I still feel like these numbers don't quite make sense.
Apple is the cool/luxury brand and the entire "green bubble" thing leads to a lot of peer pressure. So large amounts of iPhone usage don't surprise me... but 87% ownership across the ENTIRE nation seems suspect.
Granted this is from 2015, but the NCCP puts the number of adolescents in low income families at 39%. Sure, not every iPhone is a brand new Max Pro at $1200, but even the new SE is $430. Amazon shows refurbished iPhone SE's (3rd gen, latest) at $300. Give or take.
For the 18% of youth in families classified as poor, it seems HIGHLY unlikely they've spent $300 on a iPhone when their family is living pay-check-to-paycheck.
And none of that takes into account situations where parents simply won't get their kid an iPhone, or the kid might genuinely prefer Androids.
Yes, kids love iPhones and thats a problem for Android. But I still feel like these numbers don't quite make sense.