These companies have entire public relations departments that can see the writing on the wall. The people who want to celebrate Australia day as it currently is are dying out / becoming irrelevant. Millenials will soon be the largest generation. Sure there are still millenials that have no problem celebrating Australia day, but they are increasingly in the minority. Even moreso in gen z.
Personally I don't even know if i think the date should be changed anymore. Maybe it would be better if we embraced Indigenous Australian's experience and treated it as a day of mourning. Essentially, stop cebrating on this day and treat it more like rememberence day. A day where we reflect on the ongoing impacts of colonisation and commit to rectifying injustices. A day of truth telling. I'm happy to go with what Indigenous Australians think is best.
Bonobos